2024 Nuremberg Toy Fair – Spielwarenmesse

Nuremberg Toy Fair Introduction

Since its inception in 1949, the Nuremberg Toy Fair has consistently attracted toy companies from around the world. It is an internationally renowned trade fair for the toy industry, held annually, and ranks among the top three toy fairs in the world in terms of prominence, influence, and attendance. The fair is exclusively open to professional trade visitors, drawing manufacturers and clients from the primary toy manufacturing sectors worldwide each year.

The current edition of the fair features participation from over 2,300 companies representing 68 countries. Local German businesses have the highest representation at 18.68%, followed by companies from mainland China at 17.69%, and Hong Kong at 6.04% (Source: International Exhibition Directory).

Review of the Previous Fair (2023)

In 2023, the fair hosted nearly 2,142 exhibitors from 69 countries. The event, exclusively for professional visitors, attracted 58,000 buyers from 128 countries for exploration and procurement.

Nuremberg Toy Fair Product Categories

The exhibition halls at the Nuremberg Toy Fair are organized into various product categories. There are 13 thematic sections, as illustrated in the chart below.

Nuremberg Toy Fair Venue Layout

“The Nuremberg Exhibition Center is huge! This year, there are a total of 18 exhibition halls, each with numerous booths and brands. Due to space limitations, I can only share a glimpse of the photos 📷.

Upon entering, there is a public area called Mitter, which also has several booths. According to the map, this area is dedicated to lifestyle products, such as everyday items, backpacks, children’s jewelry, and clothing.

• Hall 1: The first hall is enormous, featuring lifestyle products, dolls, and plush toys according to the map. There’s a plethora of plush toys, including Sesame Street dolls, Hansa toys, teddy bears, Barbie toys, and more.

• Hall 2: The second hall, categorized on the map as newborn and infant products, includes well-known brands like sigikid and little dutch. Last year, jellycat was also present here, but for some reason, it is absent this year 🤔.

• Hall 3: Both 3 and 3A on the map belong to the wooden toys and natural materials toy area. Hall 3 is as large as Hall 1 and features renowned brands like Haba and goki, offering a variety of exquisite wooden toys 🤩. Hall 3A is smaller and located at the end of Hall 3, featuring an area dedicated to Nuremberg exhibition-themed activities.

• Hall 4: The fourth hall is dedicated to school supplies, stationery, creative design, as well as technical toys, educational toys, and action toys. It’s very spacious, with many creatively innovative toys. Hall 4A, besides featuring technical, educational, and action toys, also includes some electric toys. Although the hall is not large, there are many trial play areas.

• Halls 5 and 6: Both the fifth and sixth halls focus on technical, educational, and action toys.

• Hall 7: The seventh hall showcases outdoor sports products. Hall 7A is where the open day features railway models and model-making exhibits.

• Hall 9: The ninth hall features festival items, carnival products, and fireworks. There are numerous balloon decorations, making the entire hall resemble a lively party 🎉.

• Hall 10: The tenth hall features games, books, learning, and experimental products. It is divided into two levels, with 10.0 having many board game toys, and 10.1 featuring various electronic game brands.

• Halls 11 and 12 both belong to the diverse elements product hall, with both having two floors. Hall 11.0 can be considered the China hall, featuring many selected Chinese exhibitors. Although each hall has Chinese exhibitors, Hall 11 has the most.

• Hall 12: The first floor of the twelfth hall features various elements, including the giraffe baby brand. In 12.2, there are big brands like Lego, Playmobil, Vtech, with Lego only receiving invited guests.”

If you would like to access more exhibition information, you can click to view:

Toy Fair 2024 in China You Have To Attend

The 23rd China Chenghai International Toy Expo

Source:http://www.spielwarenmesse.cn/