The 50th Hong Kong Toy Fair has officially kicked off, with the participation of nearly 400 enterprises from Chenghai.

The 50th Hong Kong Toy Fair

The 50th Hong Kong Toy Fair was held at the Hong Kong Convention and Exhibition Center from January 8th to 11th. A large and diverse group of nearly 400 enterprises from Chenghai showcased the high-quality development achievements of the Chenghai toy creative industry’s transformation and upgrading.

As the largest toy fair in Asia and the second-largest globally, the Hong Kong exhibition serves as a crucial window for exhibitors to expand into international markets. This edition of the Hong Kong Toy Fair spanned four days with the theme “Innovative Playthings: Playing Through the Ages.” It attracted over 2,600 exhibitors from 35 countries and regions. During the event, the organizers also hosted the first Asia Toy Forum, discussing the latest trends in the Asian toy industry, topics such as “phygital” toys and artificial intelligence, achieving sustainable development, the future of the toy industry, and potential business opportunities arising from these trends.

Visiting the exhibition, reporters observed participation from exhibitors representing Mainland China, Hong Kong, Southeast Asia, Europe, the United States, and other countries and regions. Products on display and promotion covered a wide range of categories, including early education, baby and toddler products, building blocks, video games, remote control, and more.

Nearly 400 exhibitors from Chenghai

Chenghai, renowned as a major global production and export base for toys and gifts, once again joined forces to make a significant impact in 2024 by expanding internationally, establishing channels, expanding markets, and increasing orders. The area actively organized local toy enterprises under the guidance of the Chenghai District Committee, District Government, and relevant departments to further seize the platform of the Hong Kong Toy Fair. This year, nearly 400 participating companies, including well-known names like Gao Des, Qimeng, and Xinghui, occupied almost 1,000 booths, surpassing the scale of the previous edition.

The toy creative industry is the most dynamic pillar industry in the Chenghai district. With a history dating back to the 1980s and over 40 years of development, it has built a complete industry chain system, encompassing research and development, design, manufacturing, and sales. Chenghai is currently focused on further enlarging and strengthening the toy creative industry, promoting its transition to high-end and intelligent manufacturing, enhancing international brand awareness, continuously improving the comprehensive competitiveness of the industrial cluster, and creating a globally competitive industrial cluster worth hundreds of billions.

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